Destination Agritourismo
When was the last time you enjoyed a
freshly buttered cob of Ontario corn, a delicious bottle
of Ontario wine, a walk-about at a bustling Farmers' Market
on a Saturday morning, a hearty breakfast at a country
B&B,
the many sites and sounds of an Ontario fair or the smell of a fresh cut
Ontario Christmas tree in your living room? Harvest Ontario is all about
discovering agricultural oriented attractions in the form of day-trip style
outings which can last an hour, a weekend or more. Economical, fun and
educational, agri-tourism is without a doubt, the best-valued family outing
going.
Agri-tourism finds its roots in the Italian term agritourismo – the concept
of bringing urban residents to farming areas for recreation and spending. Savy
farm businesses today sell the country experience with something for all ages
from mazes, petting zoos and playgrounds to winery tours, bake shops and b & bs
on working farms. Combing the strengths of Ontarios superior produce with domestic
tourism, the agri-tourism experience is driving people out of the city in record
numbers.
Our Guide to Agri-tourism
Harvest Ontario is the source
for fun-filled, agriculturally oriented attractions and
destinations in Ontario. Featured experiences include Farmers
Markets, Country B & B Accomodations, Pick-Your-Own
Fruit and Vegetable Farms, Wineries, Fairs, and Harvest-Your-Own
Christmas Tree Farms. Information is presented via two
mediums: the 120+ page print guide is published annually
in late May and web site available 24/7.
A Typical Agri-tourist
• moderate to high-income urban families and mature/senior couples.
• 65% female, 35% male with an average of 2 children.
• principle food buyer for their household.
• enjoy spending quality time with family/partner.
• high interest in outdoor/nature-oriented/learning activities.
• enjoy exploratory day-trip style experiences with a country theme.
• 38% of consumers visit an on-farm market 2-6 times per year
• 37% of consumers who visit a farm are between the ages of 35-49.
Proudly Canadian
Harvest Ontario is published by Bright Light Communications. As a Canadian
company, we are committed to promoting Canadian agriculture. You will
not find farms or links to other countries, just Canada. Now in our 7th
year, we look forward to helping you explore, experience and enjoy the
bounty of good things Ontario!
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