Harvest Ontario 2012 Print Guide

Click here to download the 2012 Harvest Ontario Media Kit (pdf file)

Distribution
•75,000 copies province wide distributed free through 500 Home Hardware, Home Furniture and Home Building Centre locations across Ontario (concentrated in urban stores) and participating Ontario Tourism Travel Centres, regional tourism offices, Grower Associations, farmers' markets, farms and festivals.

Demographics
• moderate to high-income urban families and mature/senior couples.
• 65% female, 35% male with an average of 2 children.
• principle food buyer for their household.
• visit an on-farm market 2-6 times per year
• 37% are between the ages of 35-49.
• high interest in outdoor/nature-oriented/learning activities.
• enjoy day tripping style experiences with a country theme.
• 78% use there own car to reach the attraction.

Frequency
• Published annually the first week of June.
• shelf life 6 months, June through December.

Rates
Rates are based on the featured 4-colour, centre insert section. Publication trim size is 5.25” x 8.25” plus bleed. All prices are NET and subject to HST. All ads include placement in print addition and digital version along with link available at www.harvestontario.com

description                  size                        cost
outside back cover     5.25 x 8.25            $5,200
inside front cover       5.25 x 8.25            $5,000
inside back cover       5.25 x 8.25            $5,000
full page                     5.25 x 8.25            $4,200
half page horizontal    4.75 x 3.75            $2,800
half page vertical       2.25 x 7.75            $2,800
quarter page horiz.     4.75 x 1.81            $1,500
quarter page vert.       2.31 x 3.81            $1,500

web site ads (4 week min.)
skyscraper                 120 x 600 pixels     $200/week
square                       275 x 275 pixels     $150/week

Key Dates
Space closing: March 15, 2012
Material Deadline: April 7, 2012